A new trailer has arrived for the highly secretive Sacha Baron Cohen Showtime Series. Last week, totally out of the blue, the actor began teasing a new project that was clearly going to have some heavy political commentary, as he used the Trump University Logo in the initial promo. While the series still doesn't have an official title, it's set to debut on Showtime on July 15 and Showtime has released a new teaser that features former Vice President Dick Cheney, further establishing the political tone of the show.
Sacha Baron Cohen first teased the former Vice President's involvement in a teaser released on social media. The video features Cohen off screen in character asking Dick Cheney to sigh his water board kit. Cheney agrees and that's pretty much it. Though simple, it's an effective teaser. Showtime then revealed a full-length trailer for the series, confirming the title of the series as Who Is America? The title had been spotted on some teaser posters in New York City but, at the time, the network hadn't come out to confirm that was indeed going to be the title of the series. Given the level of secrecy, some thought it may be a misdirect or something of that nature.
"You know Ali G, Bruno, and Borat, but this summer Sacha Baron Cohen returns in a new series as you've never, ever seen him before. Who Is America? Series premiere Sunday, July 15 at 10pm ET/PT only on Showtime."
It appears as though this is very much going to be in the same style as Da Ali G Show, which ran for three seasons and gave Sacha Baron Cohen his big break. Another teaser for the show states that Cohen has been "undercover secretly filming a new show for a year." Dick Cheney will be interviewed on the first episode of Who Is America? but it's clear that he wasn't aware he was being interviewed by Cohen in character.
This marks a return to the mockumentary style that made Sacha Baron Cohen famous. He implemented going undercover in character for Da Ali G Show and in Borat. He later ditched the format in favor of more traditional comedies such as The Dictator and The Brothers Grimsby. Though, neither of those movies were hits. It appears that Cohen is going back to doing what he does best.
Showtime Networks president and CEO David Nevins said in a statement that, "Sacha is a comedic genius who shocks you with his audacity, bravery and inventiveness. He is the premier provocateur of our time, but not for the sake of 'gotcha' moments." To that point, it seems like the entertainer will be making more than a little pointed political commentary with the new series. Cohen has already reportedly shot a segment with O.J. Simpson for the series, though Showtime hasn't confirmed that detail just yet. Be sure to check out the trailer for Who is America?, courtesy of the Showtime YouTube Channel, for yourself below.