AMC announced today that it will make its newest drama, Halt & Catch Fire, set in the world of technology and the early days of the personal computer, widely available to viewers through a two-week full-episode sneak preview on Tumblr. It is also available On Demand and TV Everywhere services from major video providers, as well as AMC.com. The preview will be the first-ever television series premiered on Tumblr, and the first time AMC has partnered with a social media platform to premiere a new show.
Watch the sneak preview of the full premiere episode now by clicking on the image below.
The special sneak preview will begin on Monday, May 19 and run through Saturday, May 31, the day before Halt & Catch Fire premieres on AMC on Sunday, June 1 at 10 p.m. Also on May 19, AMC will screen the premiere episode for Tumblr influencers at the company's New York headquarters, the latest in a series of private screenings at technology companies in recent weeks that have included Apple, Twitter, Google and Dropbox.
Here's what AMC president Charlie Collier had to say about the Tumblr premiere in a statement.
"Halt & Catch Fire is a fun ride through the early days of the PC era, a time when no one could imagine a portable computer weighing less than 15 pounds, let alone one that was a few ounces and doubled as a phone. It's a perfect show for summer and - given the subject matter - a good fit for Tumblr's first TV series premiere and AMC's first social media screening."
Lee Brown, Global Head of Brand Partnerships at Tumblr, had this to say in his statement.
"Tumblr is the biggest platform for social TV and destination for many of AMC's most passionate fans. We're excited to welcome Halt & Catch Fire and the rest of AMC's lineup to the home of fandoms through Tumblr integration on AMC.com and to offer this first look at Halt & Catch Fire to our community."
Timed to the Halt & Catch Fire sneak preview, AMC will launch its branded network Tumblr page, which will be integrated on AMC.com and used to connect the superfans who converge on the network's website with the fandoms of AMC programming in the Tumblr community.
From AMC Studios, Halt & Catch Fire captures the rise of the PC era in the early 1980s, during which a renegade trio - a visionary, an engineer and a prodigy - risk it all to realize their vision of building a computer that could change the future. The series charts the changing culture of Texas' Silicon Prairie while tensions build within the group as they attempt to truly innovate. They navigate the thin line between genius and delusion, as their drive to do something that might truly matter runs up against innumerable obstacles. The 10-episode series is created by Christopher Cantwell and Christopher C. Rogers and executive produced by showrunner Jonathan Lisco (Southland) and Gran Via Production's Mark Johnson (Breaking Bad, Rectify, Diner, Rain Man) and Melissa Bernstein (Breaking Bad, Rectify).
Halt & Catch Fire is set roughly one year after IBM all but corners the market with the release of its first major product - the IBM PC. It is also the same year people realize the IBM PC's fatal flaw, which quickly makes personal computing anyone's game. In this fictional drama, a former IBM executive, Joe McMillan (Lee Pace) plans to reverse engineer the flagship product of his former employer, he forces his current company, Cardiff Electric, into the personal computer race. McMillan enlists the help of Gordon Clark (Scoot McNairy), a once great engineer who dreams of creating a revolutionary product while trying to manage his initially unsupportive wife Donna (Kerry Bishé), and Cameron Howe (Mackenzie Davis), a volatile prodigy who puts her future in jeopardy to join MacMillan's rogue PC project.