AMC's The Walking Dead returned for its 100th episode and season eight premiere Sunday night as the #1 show on television for an unprecedented sixth consecutive season, delivering 15 million total viewers, 9.3 million adults 25-54 and 8.8 million adults 18-49 in Nielsen live+3 ratings. The two-hour special episode of Talking Dead, conducted live in front of 6,000 fans at The Greek Theatre in Los Angeles, delivered 5 million total viewers, 2.9 million adults 25-54 and 2.7 million adults 18-49 in Nielsen live+3 ratings.
The season premiere of The Walking Dead now ranks as the top telecast this broadcast season among adults 18-49 and adults 25-54. The Walking Dead continues to significantly out-deliver top shows on fully-distributed broadcast networks like The Big Bang Theory and This is Us. Here's what Charlie Collier, president of AMC, SundanceTV and AMC Studios, had to say in his statement.
"There are only a precious few television programs that can deliver urgent viewing and large, diverse audiences. One hundred episodes after Rick first met Morgan, The Walking Dead continues to do both. Thank you to the engaged fans around the globe and to Robert Kirkman, Scott M. Gimple, Chris Hardwick and a ton of other walkers, talkers and content hawkers that make it all possible. To our friends, fans and the entire #TWDFamily, welcome to the Century Club."
In addition to the linear viewing, The Walking Dead Season 8 premiere yielded more than 1.4 million views across all AMC digital platforms and Xfinity during the premiere and subsequent three days, nearly doubling the digital audience of the season seven finale, and increasing 60% compared to the premiere of the second half of season seven in April.
The Walking Dead season eight premiere was also a major event on social media, and continues to dominate as the # 1 most social series for the 2017/2018 season-to-date.1.5 million people generated 2.5 million social media interactions across Facebook and Twitter on premiere day. A special livestream of the red carpet arrivals at the premiere event, carried on social platforms including Facebook Live, Twitter and Xbox generated nearly 7.2 million views across all platforms.
The Walking Dead premiere drew in 15 million viewers, up 31% from live/same day (growth of 3.6 million), 8.8 million Adults 18-49, up 36% from live/same day (growth of 2.3 million) and 9.3 million Adults 25-54, up 36% from live/same day (growth of 2.5 million), The Talking Dead premiere lured in 5 million viewers, up 18% from live/same day (growth of 746k), 2.7 million Adults 18-49, up 17% from live/same day (growth of 395k), 2.9 million Adults 25-54, up 19% from live/same day (growth of 462k).
Source: Nielsen National NPM Live+3 #1 Series 6 seasons in a row- 9/25/17-10/22/17, 9/19/16-9/24/17, 9/21/15-9/18/16, 9/22/14-9/20/15, 9/23/13-9/21/14; TWD PREM Trackage Su 9p vs Broadcast and Cable (M-Su 8p11p (Start)), excl sports, specials, repeats, gapped, breakouts, sustainers. A18-49 (000). #1 Telecast Rank: Nielsen, 2017-2018 Broadcast Season To-Date (9/25/17-10/22/17), Broadcast and Cable (M-Su 8p11p (Start)), Live+3 A18-49 (000) and A25-54 (000); excluding repeats, specials, gapped programs, breakouts, sustainers. Program Ranks: Nielsen, 2017-2018 Broadcast Season To-Date (9/25/17-10/22/17), Broadcast and Cable (M-Su 8p11p (Start)), Live+3 A18-49 (000) and A25-54 (000); Program Ranker on both demos excluding repeats, specials, gapped programs, breakouts, sustainers. Note: Walking Dead reflects Premiere trackage only. Digital and social: Google Analytics/Xfinity CPP, Live+3 Dates: 10/22-10/25/17, platforms include AMC.com, Mobile App, AMC OTT Apps, and Xfinity Web/App. Nielsen Social Content Ratings, Date: 9/25/17 - 10/22/17, ranked on total interactions. An AMC Studios production, The Walking Dead is executive produced by Scott M. Gimple, Robert Kirkman, Gale Anne Hurd, David Alpert, Greg Nicotero, and Tom Luse.