In a bit of unexpected news, the classic card game Uno is being turned into a TV show. Mattel is currently developing The Uno Game Show with Propagate Content. While no network is currently attached, Let's Make a Deal showrunner John Quinn is on board. Considering that Quinn has also produced hit game shows such as The Price is Right and Match Game, it seems like this won't have a tough time finding a home.
Ben Silverman, Howard T. Owens and Greg Lipstone will serve as executive producers on the series alongside John Quinn. The project is being developed by Mattel's TV division. The toy company has taken an active role in turning its properties into movies and TV shows in recent years. Now, they've found a way to turn the classic card game into something more significant. Adam Bonnett, executive producer at Mattel Television, had this to say in a statement.
"Uno is the most popular game in the world and is a fixture in pop culture, making it the ideal franchise to build a reality game show around. Ben, Howard, Greg and John have deep expertise in unscripted content and are the perfect partners to help us transform Uno into a television series for the whole family."
The Uno Game Show, should it go to series, will focus on four teams. They will face off in the hopes of becoming the ultimate Uno champion. Audience participation, physical challenges and trivia will be incorporated. It is said that this is just one of several unscripted TV projects that Mattel has in the works. Ben Silverman and Howard T. Owens had this to say in a joint statement.
"Uno is a beloved game that has been entertaining people worldwide for generations. We are excited to team with Mattel and John Quinn to translate the game for television, and think 'The Uno Gameshow' will be perfect for family viewing."
This is not the first time that Mattel has tried to bring Uno to the small screen. The company previously partnered with Gurin in 2013. Ultimately, that version of the project didn't pan out. The timing could be perfect this time though as the card game is gearing up to celebrate its 50th anniversary next year. If Mattel can get a network or streaming service to sign on they could launch the game show to time out with the anniversary.
Uno was originally developed in 1971 by Merel Robbins. He originally began selling copies of the game himself out of a barbershop. But things took off and it is now available in 80 countries around the world. Mattel has been home to the game since 1992. Some of Mattel's other TV shows currently include Thomas & Friends, Barbie Princess Adventure and Masters of the Universe. There is no word on how soon The Uno Game Show could wind up in front of cameras. At the moment, health and safety concerns continue to make productions a complicated prospect. This news was previously reported by Variety.