Apple TV Plus has released the official trailer for The Morning Show, introducing us to a world of ambitious, egotistical entertainers and their search for power. Starring Jennifer Aniston (Murder Mystery), Steve Carell (Beautiful Boy, Welcome to Marwen) and Reese Witherspoon (Big Little Lies), The Morning Show explores the shifting entertainment landscape and high-stakes world of morning news television.

We're brought into the cut-throat politics of entertainment through the eyes of Aniston and Witherspoon's characters, who are navigating their complicated personal lives while trying to maintain control of their high-powered professional careers.

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The trailer opens with Aniston's character "throwing [her co-host] under the bus" by announcing he has been fired from the show-within-the-show after allegations were made about him. Carell's meltdown tells us this isn't great for his career. The move also brings in a "new era" for the program. Billy Crudup's Cory Ellison claims the show is in the middle of an "epic rebirth," and declares Aniston's character past her "sell-by-date."

Ellison brings a new field reporter onto the scene played by Reese Witherspoon. Acting as the catalyst, Witherspoon's character claims she doesn't fit "any mold." Meanwhile, Ellison promises a "beloved woman's breakdown," because it's "timeless American entertainment," as we see Aniston's character stumble through the studio hallway in her pajamas. The television personality, however, isn't going down easy as she tries to regain control of her job. She ends the trailer by telling a boardroom this.

"The part you guys never seem to realize is that you don't have the power anymore, and frankly I've let you bozos handle this long enough. We are doing this my way."

The series comes to us from Michael Ellenberg (The Leftovers) and writer Kerry Ehrin. It has already received a 2-season order by the tech giant with 10 episodes coming this fall and another ten in season 2. Along with starring in the series, Aniston and Witherspoon also serve as executive producers.

Witherspoon currently produces the Golden Globe and Emmy winning series, Big Little Lies, in which she also stars. Whereas The Morning Show will mark Jennifer Aniston's return to television after 15 years on the big screen. Aniston's NBC sitcom Friends continues to be a cultural milestone after over a decade off the air. Also returning to the small screen thanks to Apple TV Plus is Steve Carell, who left The Office in its seventh season.

The Morning Show also stars Billy Crudup (Big Fish), Gugu Mbatha-Raw (Black Mirror), Nestor Carbonell (The Dark Knight) and Mark Duplass (Big Mouth).

The show-within-a-show drama is only the third series Apple TV Plus has released a trailer for. Prior to the official launch announcement in March, the tech conglomerate spent over a year and millions of dollars scooping up creators for upcoming content. But, as Disney Plus, Netflix, Amazon and Hulu have been consistently showing their hands, Apple has been keeping to the shadows. With Oprah Winfrey, J.J. Abrams, and Steven Spielberg among others still in their pocket, Apple TV Plus is just getting started.

The Morning Show is expected to premiere in the fall with the launch of Apple TV Plus. Check out the trailer on the Apple TV+ youtube channel.