The CW has unveiled the first trailer for their upcoming drama Cult, which is debuting it's first season with You're Next February 19, 2013 (9:00-10:00p.m. ET). The series stars Matthew Davis as Jeff Sefton, Jessica Lucas as Skye Yarrow, Alona Tal as Kelly Collins and Robert Knepper as Billy Grimm. Watch as the mind-bending journey to find Jeff Sefton's brother begins.

Investigative journalist Jeff Sefton has learned to laugh off his brother Nate's relentless string of obsessions, especially his latest rant that a hit TV show intends to harm him. However, when his brother mysteriously disappears, Jeff takes Nate's paranoia seriously, and in the process uncovers the dark underworld of the TV show Cult and its rabid fans. The only person who seems willing to help Jeff with his investigation is Skye, a young research assistant for Cult, who has also started to grow suspicious of the increasingly dark happenings surrounding the show. The fictitious show, centered on the cat-and-mouse game between charismatic cult leader Billy Grimm and LAPD detective Kelly Collins, has become an obsession for its viewers - and now some of its devotees seem to be taking their fixation to deadly extremes in the real world. As Jeff and Skye dig deeper into the fan world, they discover that the gruesome plot twists on television are much more than fantasy for some very unfortunate people. The hardcore fans of Cult would kill to see what happens next...