During last night's Season 6 episode of Mad Men, "The Quality of Mercy", the ad firms of Sterling Cooper Draper Pryce and Cutler Gleason and Chaough finalized their merger and became Sterling Cooper & Partners. Today, AMC issued the very press release written by Peggy Olsen (Elisabeth Moss) in the episode "For Immediate Release" six weeks ago, to celebrate this merger. Take a look at the photo, then read the full text of the announcement.
"Sterling Cooper & Partners today formalized the recent merger of Sterling Cooper Draper Pryce and Cutler Gleason Chaough with the release of a new logo and agency brand.
The partners commented:
'We are pleased to join with our new partners and present our new name and logo, which reflect our shared efforts to provide quality service in the marketplace," said SC&P partner Bert Cooper (Robert Morse).
'As far as logos go, this is front page news,' said SC&P partner Roger Sterling (John Slattery). 'My publisher loves the name of our new firm, and so do I.'
'A name can mean a new beginning, a chance to see yourself as you would dream to be, and to leave the baggage you have accumulated over the years behind,' said SC&P partner Don Draper (Jon Hamm). 'At least that's been my observation.'
'The logo for the combined entity is clean, visually-striking, and you have to agree the ampersand is funky,' said SC&P partner Jim Cutler (Harry Hamlin).
'Our new name and brand is something we can all believe in, through the late nights and weekends, a symbol of our commitment to the work,' said SC&P partner Ted Chaough (Kevin Rahm).
About Sterling Cooper & Partners:
Formed by the merger of Sterling Cooper Draper Pryce and Cutler Gleason Chaough, Sterling Cooper & Partners is a full-service advertising agency located in New York, N. Y., working with clients in a variety of industries including automotive, health care, consumer products, food and other packaged goods. The firm does not accept any tobacco-related work."