Two famous brands going head-to-head in retail war? We've seen it plenty of times before. Coke vs. Pepsi. Adidas Vs. Puma. Now the war raged between designer jeans is coming to a small screen near you as the book Skin Tight: The Bizarre Story of Guess Vs. Jordache is getting turned into a TV series at 101 Studios.

101 Studios announced the acquisition of the 1992 book this weekend. They optioned all rights with intent to develop a show instead of a movie, because there is a lot of story to tell between these two iconic brand names. Christopher Byron is credited as the writer, with episodes being executive produced by Tim Hill, Veronica Hill, David Glasser, David Hutkin and Bob Yari.

David Glasser and James Allen, and Leif Cervantes de Reinstein of Sheppard Mullin handled the deal for 101 Studios. Abram Nalibotsky from Gersh negotiated the deal for the publishing house on behalf of the writers estate as well as Tim & Veronica Hill. The book was published by Simon & Schuster in 1992, and has been popular ever since it hit store shelves.

Skin Tight: The Bizarre Story of Guess Vs. Jordache tracks the epic, no-holds-barred "Designer Jeans War" that erupted between two fiercely ambitious families, each determined to win at even the most outrageous cost. It all begins in 1982, as the multi-billion-dollar fashion denim market is taking off like a shot. 

In New York, the three Nakash brothers, founders of formfitting Jordache jeans, decide to invest in an upstart California company named Guess, run by the two Marciano brothers.  But what seems like an ordinary business deal soon becomes an all-out, unstoppable blood feud.  When the deal goes bad, the brothers get personal. 

And so begins an all-consuming, seven-year vendetta, as the Nakashes and Marcianos each tap their vast wealth to bring in a rogue's gallery of lawyers, G-men, politicians and private detectives to prove their counterparts are corrupt.  The result is an outsized saga of unbridled greed, family loyalty and corporate vengeance.

 101 Studios is a global entertainment company dedicated to the acquisition, financing, development, production and distribution of high-caliber, creator-driven storytelling. Formed by veteran film and television executives David Glasser and David Hutkin in 2019, the studio empowers content creators through first-class collaboration and innovation.

Inaugural releases include Alfonso Gomez-Rejon's The Current War, featuring Benedict Cumberbatch and Michael Shannon, Burden featuring Forest Whitaker and Garrett Hedlund and Taylor Sheridan's modern-day western series for Paramount Network Yellowstone, starring Kevin Costner. 

Right now, it doesn't appear that Skin Tight: The Bizarre Story of Guess Vs. Jordache has a network or streaming home, but it sounds like a perfect fit for Netflix. Though with so many streaming options quickly becoming available like Hulu, Amazon, HBO Max, Disney+ and NBC, and CBS All Access, it really could find a home anywhere.