The first trailer for Riverdale season 3 has arrived. The CW had a major presence at San Diego Comic-Con this year and on the last day of the massive pop culture convention, they provided fans with a glimpse of what's to come with Archie and the gang on the forthcoming season of Riverdale. Spoiler alert: it looks dramatic as ever.

The footage kicks off with a pretty succinct highlight reel that captures some of the major events of the first two seasons. After a rough summer, Archie says to the gang that he wants them to go and enjoy a nice Labor Day weekend. So, that's exactly what they try to go do. But would this show be any fun if things went according to plan? Of course not. They do have themselves some fun, but the trailer concludes with a very suspicious shot of a firepit and babies being held over it. It looks like some spooky sort of witchcraft or cult business is going on. It's been said before but it bears repeating with this trailer; this is not the Archie people may know from the comics.


In Riverdale season 3, the circumstances surrounding Archie's arrest kick off the drama of season three as the gang tries to #FreeArchie and Hiram Lodge continues to flesh out his plans to control not only Riverdale, but the ever growing SoDale. The cast includes KJ Apa as Archie Andrews, Lili Reinhart as Betty Cooper, Camila Mendes as Veronica Lodge, Ashleigh Murray as Josie McCoy, Cole Sprouse as Jughead Jones and Madelaine Petsch as Cheryl Blossom along with Mark Consuelos, Casey Cott, Skeet Ulrich, Mädchen Amick, Luke Perry and Vanessa Morgan.

Related: Riverdale Temporarily Halts Production Following Luke Perry's Death

This is just one of many comic book-related shows that producer Greg Berlanti has on The CW right now. He's also behind all of the Arrowverse shows that are based on characters from the world of DC Comics on the network. Overall, he has a record-breaking 15 scripted shows going right now. Not to say that Riverdale's success solely has Berlanti to thank, but his name does appear to be as good as gold when it comes to this sort of thing. He's also producing the spin-off, The Chilling Adventures of Sabrina. The CW initially passed on producing the spin-off, which is why it ended up on Netflix instead.

Riverdale season 1 premiered in January 2017 and has since gone on to become one of the network's most popular dramas. The series saw a massive boost in ratings heading into season 2, which was at least in part thanks to people discovering the show once it was made available to stream on Netflix. Will that trend continue? We'll find out soon enough as Riverdale Season 3 is set to premiere Wednesday, October 10 on The CW. Be sure to check out the new trailer, courtesy of the official Riverdale YouTube channel, for yourself below.

Ryan Scott