NBC is officially entering the streaming game. NBCUniversal has announced the name of its service, Peacock, which comes from the company's famed logo. The service is set to launch in April 2020 and will be competing with the likes of Netflix, Disney+, Apple TV+ and HBO Max, amongst others. While the marketplace is crowded, the company announced an impressive slate of programming that will be available at launch.
Peacock will launch with more than 15,000 hours of content. This includes classic shows such as The Office and Parks and Recreation. It will also feature movies from studios such as Universal Pictures, Focus Features, DreamWorks Animation and Illumination. Bonnie Hammer, Chairman of Direct-to-Consumer and Digital Enterprises says this.
"The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal, whether it's culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E! Peacock will be the go-to place for both the timely and timeless, from can't-miss Olympic moments and the 2020 election, to classic fan favorites like 'The Office'."
Original programming includes revivals of Saved By the Bell and Punky Brewster, as well as a reboot of Battlestar Galactica. There is also Dr. Death, based on the true-crime podcast, Brave New World, based on the novel of the same name, Angelyne, a limited series from Emmy Rossum and One of Us Is Lying, based on the popular YA novel. Comedy shows include Rutherford Falls, starring Ed Helms, and Straight Talk, starring Rashida Jones. An unscripted series titled Who Wrote That will also explore the personalities of Saturday Night Live in front of and behind the scenes.
Library TV titles include 30 Rock, Bates Motel, Battlestar Galactica, Brooklyn Nine-Nine, Cheers, Chrisley Knows Best, Covert Affairs, Downton Abbey, Everyone Loves Raymond, Frasier, Friday Night Lights, House, Keeping Up with the Kardashians, King Of Queens, Married...With Children, Monk, Parenthood, Psych, Royal Pains, Saturday Night Live, Superstore, The Real Housewives, Top Chef and Will & Grace. Library movie titles include American Pie, Bridesmaids, Knocked Up, Meet the Parents, Meet the Fockers, A Beautiful Mind, Back to the Future, Brokeback Mountain, Casino, Dallas Buyers Club, Do the Right Thing, Erin Brockovich, E.T. The Extra Terrestrial, Field of Dreams, Jaws, Mamma Mia!, Shrek and The Breakfast Club. Peacock will also include franchises such as Bourne, Despicable Me and Fast & Furious.
NBC has yet to announce a launch price, but that could be key, as Disney+ is going for $6.99 a month, while Apple TV+ is a mere $4.99 per month. What we know for sure is Peacock will have both an ad-supported and ad-free version, much like Hulu offers currently. We'll be sure to keep you posted as further details are made available. Those who wish to sign up for notifications can head on over to PeacockTV.com.