Ever since Netflix debuted its first original TV series, Lilyhammer, back in January 2012, the streaming service's devotion to new content has grown exponentially. In less than three years, Netflix has increased its slate to nine original TV programs, but chief content officer Ted Sarandos wants to expand that slate to 20 shows per year, within the next five years. Here's what he had to say at the UBS Global Media and Communications Conference earlier this week.
"Well, I think within five years we definitely would love to see, the product to be completely global, available everywhere in the world. I think that we can expand on our original programming, your thought frame from where we are today to probably as many as 20 original series. So the idea of launching original series or original season of content every two half weeks or so kind of getting into a regular drumbeat with consumer expectation around originals.
Not a show or not a new show for everybody, every two and a half weeks, but a new show that for segments of the viewership every couple of weeks. I want to continue to expand on, but we're starting with our original movies. The original movie strategy mostly is around I think the - what's happening today is that movies are being nearly completely displaced in the culture by television. And I think it has less do to with the quality of television to the lack of quality movies and it does with a really lousy distribution model for movies."
Ted Sarandos went on to say that Netflix, "will eventually be the largest producer of original content in the world." Unlike traditional networks that use the Nielsen ratings model to measure the success of their shows, Ted Sarandos revealed that ratings are "irrelevant" to the Netflix model of programming.
"It's an irrelevant measure of success for us. Ratings measurement has been bad for creative of television. Now maybe it's been necessary for the business of television, but it's been horrible for the creative television."
Netflix's current slate of shows includes Lilyhammer, House of Cards, Hemlock Grove, Orange Is the New Black, Turbo FAST, Bojack Horseman and Marco Polo, debuting on Friday, and continuations of shows like Arrested Development, The Killing and Star Wars: The Clone Wars. Next year, the streaming service will debut Marvel shows Marvel's Daredevil, Marvel's A.K.A. Jessica Jones, Luke Cage, Iron Fist and The Defenders.