Rob McElhenney and Charlie Day are writing a new sitcom for the still untitled Apple streaming service. In addition to writing and co-creating this Apple Video Game Comedy, McElhenney will also star in the show. Details are scarce, but the "cutting edge" show will take place within a video game development studio and will "explore the intricacies of the human condition through hilarious and innovative ways." Coming from two of the dudes from It's Always Sunny in Philadelphia, the new comedy should be pretty off-kilter.
In an interesting twist, French video game publisher Ubisoft is co-producing the new comedy by Rob McElhenney and Charlie Day. Ubisoft is responsible for Assassin's Creed, Far Cry, Just Dance, Prince of Persia, Rayman, Raving Rabbids, and the Tom Clancy games, which means that the show could include references to these games. The French company is currently the fourth-largest video game publisher in the world, just behind Activision Blizzard, Electronic Arts, and Take-Two Interactive, so we could see a pretty unique view into the world of video game development.
The series marks Rob McElhenney and Charlie Day's first collaboration as writers since It's Always Sunny in Philadelphia. McElhenney co-created the hit FXX show with Glenn Howerton. In addition to writing the new Apple series and McElhenney starring, the duo will also serve as executive producers. As for the Apple streaming service, it is still unclear when it will make its debut. However, it already has a pretty impressive roster of shows that will be aiming to compete with Netflix, Hulu, Amazon, and the upcoming Disney streaming service as well.
It's Always Sunny in Philadelphia is returning for its 13th season next month with Glenn Howerton in the majority of the episodes, according to Charlie Day. Fans feared that Howerton had left the show permanently after last season's reveal that he was moving to North Dakota to be a father. Plus, Howerton joined comedian Patton Oswalt in the hit NBC comedy series A.P. Physics, which led to even further speculation that the co-creator was not going to return to the cult-favorite series. Thankfully, the whole gang will be starring in the upcoming season, which is set to premiere on September 5th.
Apple has been taking their time to develop their streaming platform while collecting new original content along the way. Oprah Winfrey, Jennifer Aniston, Reese Witherspoon, and Steven Spielberg have all committed to projects for the new streaming platform, which is expected to launch next year. While not much is clear about the exact details of the service, it's believed that it will be less expensive than its competitors, which is expected to give Apple a leg up on the competition. The streaming landscape will be changing in a major way next year with the addition of Disney and Apple's new ventures. You can read more about Rob McElhenney and Charlie Day's new series over at The Hollywood Reporter.