On Monday, September 2, FX Networks will launch FXX, a new network aimed at young adult viewers, it was announced today by John Landgraf, President and General Manager, FX Networks. With the addition of FXX, FX Networks will become a suite of three networks consisting of FX, FXX and FXM.
FXX will be available in 74 million homes in year one, making it one of the most widely distributed entertainment networks ever for an ad-supported cable network in its inaugural year. FXX initially will be built on a foundation of original comedy series, movies and acquired series, and expand to include original drama series, all primarily designed to attract young adults 18-34.
FX, the flagship of FX Networks, will continue to offer award-winning original comedy and drama series, movies and acquired series targeted to Adults 18-49. FX will increase the number of drama series and begin offering limited series and miniseries.
FXM will continue to be home to prestige movies, and related short-form original programming - as its universe grows, it will begin to televise its own limited series and miniseries.
Here's what John Landgraf said in a statement.
"This is a landmark day in the almost 20-year history of FX Networks. As we add FXX to become a suite of three channels, FX will remain the foundation of the brand, which is why we chose to include it in the names of each of our three networks. We will maintain the exceptional quality associated with the FX brand, a reputation we have established with consumers through our numerous, award-winning hit comedy and drama series for more than a decade. With this expansion, FX, FXX and FXM will specifically target one of the three major adult demos, enabling us to focus on creating passionate engagement across the entire range of adult viewers ages 18 to 54. This will enable the FX Networks to deliver more impressions and gain greater reach across all key adult demos without falling into the 'all things to all people' pitfall that plagues broadcast television. We are embarking on an incredibly ambitious ramp-up of program development and production required to sustain these networks. I'm very confident that the pilots, projects and talent we have deals with will allow us to double our already best-in-class roster of scripted original series over the next several years. Our three-network platform will enable us to achieve even greater goals and solidify our position as a leader in quality scripted original programming."
FX Networks will invest heavily in original programming and massively ramp up its development and pilot production slate, more than doubling its current offerings to feature 25 scripted original series across the three networks over the next three years.
FXX's schedule will consist of original series, movies and acquired series geared toward a slightly younger audience than FX, with a target demo of Adults 18-34. It will be somewhat more focused on comedy than FX, given the passion of younger viewers for outrageous characters and big laughs, but it will not be strictly a comedy channel.
FXX will start out with a base of four original comedies and one late night show, but by the second year the original schedule will expand to six scripted comedies, plus the late night show. The channel will grow over time to encompass its own original dramas.
The FXX brand will take its inspiration from what it means today to be young. It will be home to a rebellious passion for the unexpected and unique. FXX programming will share this generation's commitment to shattering stereotypical genres and tired, clichéd formulas.
The new channel will be anchored by the hit original series It's Always Sunny in Philadelphia and The League, two of the finest comedies on television and two of the highest-rated among Adults 18-24. These series will move from FX to FXX with the launch of the network this fall.
Sunny is one of the greatest success stories in cable television and it embodies the maverick spirit that has defined FX's young-skewing comedy brand. It is the first basic cable comedy series to syndicate to another basic cable channel; it spawned the live stage show, "The Nightman Cometh," and it became one of the highest-selling TV DVDs in the FOX library. The ninth season debuts this fall and we will celebrate the series' 100th episode this year. In addition, FX exercised its option and has ordered a 10th season, which extends the series run through the fall of 2014.
The League was recently renewed for a fifth season and today we are picking up the sixth season, which will take it through the fall of 2014. The League ranks as a Top 10 Comedy in basic cable, and is one of the most popular shows among young men, ranking #2 in its basic cable time period behind only Thursday Night Football.
Legit, the Network's newest comedy series, was renewed for a second season. The show was co-created by and stars Australian Comedian Jim Jeffries. The series follows Jeffries and his roommates, the adventurous and well-endowed quadriplegic "Billy" and his romantically clueless older brother "Dan" as they struggle to find a "legitimate" way in life. It is the most critically-acclaimed new comedy of 2013 and its ratings grew over the course of the season. Another series moving to FXX is the late night show we introduced last year, Totally Biased with W. Kamau Bell, from Comedian and Host W. Kamau Bell and Executive Producer Chris Rock. The series is expanding into a five- night per week, half-hour strip-with 130 new original episodes slated to premiere on FXX this fall beginning with the Channel's launch.