Disney has just made another major streaming play. As was recently announced by Disney CEO Bob Iger during a quarterly earnings report, all FX content will be streaming on Hulu in the near future. This will consolidate a ton of attractive content under one roof and help make Hulu more appealing, with the launch of Disney+ just around the corner. Iger had this to say.
"Beginning in March, Hulu will become the official streaming home for FX Networks."
The newly announced streaming deal is being called FX on Hulu. Beyond the network's attractive library of shows, which includes American Horror Story, It's Always Sunny in Philidelphia and Sons of Anarchy, original shows will be produced by FX specifically for Hulu. Four shows are already set, including Cate Blanchett's miniseries Mrs. America, Alex Garland's Devs, Kate Mara's A Teacher and Jeff Bridges' The Old Man. Hulu CEO Randy Freer had this to say in a statement.
"We're excited to become the official streaming home to the award-winning current and legacy series that FX has produced over nearly two decades, as well as brand-new original series that will be exclusive to Hulu subscribers, all available through FX on Hulu. FX has solidified its position as a premium brand that consumers are passionate about, and we can't wait to bring its valuable content offering to our customers, all in one place."
The FX Plus streaming service was shut down in August, but the fate of FXNow remains uncertain. Though, with Disney looking to consolidate, it seems highly unlikely it will be around for much longer following this announcement. FX Chairman John Landgraf had this to say in a statement.
"We're thrilled to have Hulu as our streaming partner with the creation of FX on Hulu, which will be the best and most complete representation of the FX brand, finally putting us on equal footing with competitors like HBO. This will allow us to expand FX's original programming lineup and to reach Hulu's growing audience of young and highly engaged subscribers, whom we believe will love these shows.
We are more committed than ever to quality over quantity, with our primary focus on excellence that can cut through the clutter at a time of unprecedented consumer choice. This is a game-changing opportunity for FX, and we can't wait to embark on this journey with Randy and his great Hulu team."
This announcement comes as Disney+ launches next week. That is Disney's major streaming play, but it will also be very on-brand for them, meaning that adult-skewing content will need another home. That's where Hulu comes into play. Disney gained a majority stake in the service in the Fox merger earlier this year, then made a deal with Comcast to fully take over the service. That will give them a logical home for adult content, allowing them to dominate the streaming game from multiple sides.
As the streaming wars heat up, and everyone else tries to catch up with Netflix, this is a logical move for Disney. The Fox merger was all about the future, and that future will be dominated by streaming. FX on Hulu looks to provide a lot of extra value to the streaming service and help give Disney a leg-up on the competition. This news was previously reported by Deadline.