As Conan begins a week of shows in Atlanta to celebrate the 2013 NCAA Men's Final Four, TBS has announced that it is extending the late-night series through November 2015. The move further solidifies the ongoing relationship between the network and the popular late-night host. Conan, hosted by Conan O'Brien, airs Monday-Thursday at 11 p.m. (ET/PT) on TBS. Since it premiered in November 2010, Conan has been a hit with TBS's core audience of young adults, scoring a younger median age than any other late-night talk show.
Here's what TBS president and head of programming Michael Wright had to say in a statement.
"When we invited Conan O'Brien to come to TBS, we knew he would bring with him a passionately loyal following of young adults. Conan and his colleagues at Team Coco have gone far beyond that by making Conan the top late-night brand in the digital arena. We are proud to extend our relationship with Conan as he continues to forge the future of late night. I just wish we didn't decide to tell him on April Fools' Day."
Conan leads the late-night crowd when it comes to online activity and engagement, with the show and its host drawing more than 8.3 million followers on Twitter, 2 million fans on Facebook, 2 million unique users each month on TeamCoco.com and 15 million video views each month on TeamCoco.com and YouTube. In addition, the groundbreaking Team Coco app - which delivers streaming content synchronized with episodes of the show - won the 2012 Emmy for Outstanding Creative Achievement in Interactive Media Enhancement.
Two recent reports have illustrated Conan's power when it comes to social media. According to a study by Bluefin, Conan generates +20% more social media comments per episode than the next closest late-night show. And new data from Next Big Sound indicates that Conan drives more social media activity for its musical guests than any other late-night series.