After just one season, Arnold Schwarzenegger is "terminating" himself from NBC's hit reality series Celebrity Apprentice. The A-list action icon replaced Donald Trump, who, before he became the 45th President of the United States, was essentially fired from NBC after making derogatory statements about immigrants. Arnold Schwarzenegger revealed that he won't be coming back next season, because of all the anti-Trump protests that swirled around the show.
A report surfaced yesterday that Celebrity Apprentice has lost half of its sponsors for next season, due to a campaign called #GrabYourWallet, which has tried to get the show's 12 sponsors to leave the show, since, despite being removed from the show, Donald Trump still remains an executive producer. Arnold Schwarzenegger revealed in an interview with Empire that while he enjoyed the experience of hosting, he won't be back. Here's what the action star had to say below.
"I learned a lot, I had a great time, it was a really great opportunity. But under the circumstances I don't want to do it again. It's not about the show, because everyone I ran into came up to me and said 'I love the show... but I turned it off because as soon as I read Trump's name I'm outta there!' NBC did everything they could to promote the show and Mark Burnett did a fantastic job. No one really knew that this was going to happen and I think that everyone was caught off guard.When people found out that Trump was still involved as executive producer and was still receiving money from the show, then half the people [started] boycotting it."
The report from earlier this week also revealed that NBC is currently deciding whether or not to renew the reality series, so Arnold Schwarzenegger's decision to leave the show may be a moot point after all. The show's sponsors Tyra Beauty, Lorissa's Kitchen, the Los Angeles Clippers, QVC and Carnival Corporation have announced that they will sit out the show's next season, with another company, Jessica Alba's The Honest Company, reportedly pulling out of the show as well. Here's what Arnold Schwarzenegger had to say about why he doesn't want to be a part of the show.
"Even if asked [to do it again] I would decline. With Trump being involved in the show people have a bad taste and don't want to participate as a spectator or as a sponsor or in any other way support the show. It's a very divisive period now and I think this show got caught up in all that division."
Despite Donald Trump being ousted as host, the ratings have been flailing from the beginning of this season. The season premiere that aired on January 2 attracted 5 million viewers and a 1.3 rating in the all-important 18-49 demographic. Those figures were down considerably from the 2015 premiere, when 6.8 million viewers tuned in with a 2.3 rating. The ratings have been sliding even more all season long, so it's possible that this season could be the last for Celebrity Apprentice. It isn't known when NBC will make its final decision about whether or not to renew Celebrity Apprentice.