Starz has committed a ton of money in order to stay in the 50 Cent business. The rapper turned producer has just signed a huge, multi-series deal with the company that will see Curtis "50 Cent" Jackson continue to develop and produce content for the network through his G-Unit production company. This comes in the wake of Power, which is produced by G-Unit and has proved to be a very successful series for the network.
According to a new report, 50 Cent and G-Unit will have full access to all of the resources Starz, which is owned by Lionsgate, has to offer. The network is even giving G-Unit a dedicated development executive, who will help to oversee any new projects, as well as access to a discretionary fund to aid in development as well. Sources also say that the deal could be worth as much as $150 million, which makes this a very big payday. Jackson had this to say about the new deal in a statement.
"When I sat down with Chris [Albrecht, Starz CEO] and walked him through my plans for G-Unit Film & Television going forward, he let me know I was essentially requesting the biggest deal in premium cable history. I am excited to announce that we've made that partnership between myself, G-Unit Film & Television and Starz/Lionsgate and we will continue our proven track record of breaking records and delivering unique content for audiences around the world ... Get The Strap."
This new deal includes a three-series commitment and extends for four years. Power, which is gearing up for its sixth season, has proved to be a huge hit, averaging 7.3 million viewers per episode throughout its five-season run so far. 50 Cent's character will no longer be featured in the show, given the events of last season, but he's set to direct his first episode during season six. Since the show has been such a big hit, the report also states that part of this deal could include extending the Power universe, be it through a spin-off or something of the like. Chris Albrecht had this to say in a statement.
"Both on screen and off, Curtis Jackson has proven that he can deliver content that our viewers want to watch. He is the real deal, and we have given him a real deal, with what I believe to be among the most significant deals to date for an Executive Producer in premium television. We're pleased to expand our relationship and consider this the beginning of many new and exciting ventures to come."
Another interesting point of note is that 50 Cent will have input on any merchandising and licensing of content developed by G-Unit. The company already has two new shows in the works. Black Mafia Family, which is inspired by the story of Demetrius 'Big Meech' Flenory and will see the intersection of the drug industry and music industry. Then there's Vanguard, which follows ex-Navy SEAL Blake Megaton, who returns home to Long Beach and must face his gangster past in order to protect his family's illegal trucking business.
Curtis Jackson made a major splash in the music industry with his album Get Rich or Die Tryin', which earned him notoriety and awards. It also led to the movie of the same name and, since then, he's had a great career on screen in projects like Escape Plan and Den of Thieves. Now he can add multi-million dollar mega-producer to his resume. This news was first reported by Variety.