The 30 Rock gang is finally getting back together, albeit in an unconventional way. NBC has announced that the cast of the beloved sitcom is reuniting for an hour-long reunion special. The remotely-produced event will feature Tina Fey as Liz Lemon, alongside many of her castmates, in what will double as an upfront presentation previewing the network's upcoming lineup of programming.
Tina Fey, Alec Baldwin, Tracy Morgan, Jane Krakowski, Jack McBrayer and more will be returning for the 30 Rock special. It will initially air July 16 on NBC and will be presented commercial-free. It will then air later on USA, Bravo, E!, Oxygen, SYFY and CNBC as well. Additionally, the special will be available on the Peacock streaming service on July 17, just two days after its nationwide rollout. Executive producers Fey and Robert Carlock had this to say in a statement.
"We're all happy to have this excuse to (remotely) work together again for NBC. To quote Kenneth the Page, there are only two things we love in this world, television and everyone."
Upfront presentations are typically used for networks to reveal their programming in splashy fashion. The idea of reviving a beloved show to accomplish that goal is certainly a unique approach, to say the very least of it. But given the premise of 30 Rock, which centers on the making of a fictional sketch comedy show, the idea seems to fit. Linda Yaccarino, chairman of advertising and partnerships at NBCUniversal, had this to say.
"At NBCUniversal, we're excited to produce an upfront that reflects a new reality and celebrates our relationship with viewers and advertisers alike. Historically, this event is about the future of programming; this year, it's about the future of our industry, a future where we can meet audiences wherever they are, with the stories that move them."
This comes after NBC had luck with a similar Parks and Recreation reunion special. The cast of that series reunited back in April for a remotely-produced episode, which was received quite well. It seems that paved the way for this one-off revival as well. Josh Feldman, executive VP, head of marketing and advertising creative at NBCUniversal, had this to say.
"We put our fans first in everything we do at NBCUniversal, so of course our audiences are at the heart of our reimagined Upfront experience."
30 Rock, which was created by Tina Fey, aired from 2006 to 2013 and spanned seven seasons. The series was a huge critical hit and won 16 Emmys during its impressive run. Much like The Office, Parks and Recreation and other popular shows that have remained popular thanks to streaming, fans have been hoping for some sort of revival in the years since it went off the air. The show will be exclusively streaming on Peacock when it launches next month. We'll be sure to keep you posted as further details are made available. This news was previously reported by Variety.