Just over 12 years after the theatrical feature film Lemony Snicket's A Series of Unfortunate Events hit the big screen, Count Olaf, the Baudelaire siblings and Lemony Snicket himself will return on the small screen. Netflix will debut their new TV show A Series of Unfortunate Events starting January 13. To get fans ready, the streaming service has debuted a new trailer and photos. This trailer gives fans a new look at Patrick Warburton as Lemony Snicket, who takes an unusual approach to promoting his dire show.

Netflix debuted this trailer on YouTube, which shows Patrick Warburton's Lemony Snicket introducing himself, trying to get fans to actually look away from this footage. The beloved literary character exclaims that this "cinematic tease" is filled with "disturbed plots, villainous, frightful deeds and an absurd amount of child endangerment." After asking if fans really want to sit through every "horrid episode," he asks fans to "be a dear, and look away." In the original novels by Daniel Handler, Lemony Snicket has described himself as a coward, and while it makes sense for the character to want fans to look away, it serves as a unique marketing ploy, with the narrator actively trying to get fans not to watch the show.

Based on the internationally best-selling series of books, Lemony Snicket's A Series of Unfortunate Events chronicles the turbulent lives of Violet, Klaus, and Sunny Baudelaire after their parents' untimely death in a fire. A careless oversight initially places the children in the custody of a distant relative named Count Olaf, a mysterious and devious figure who is seeking fortune by way of stealing their inheritance. After his elaborate plans are foiled and his evil intentions are revealed, Count Olaf (Neil Patrick Harris) employs a variety of outlandish disguises to situate himself in the children's path, causing mayhem for the Baudelaire's and their subsequent guardians. As the children manage to evade Count Olaf's scheming attempts to steal their fortune, they pick up clues along the way about their parents' past.

The series is created by Daniel Handler (author of the Lemony Snicket series of books) and executive produced by Handler and Emmy winner Barry Sonnenfeld (Pushing Daisies, Men in Black, The Addams Family). Along with Harris, the series also stars Patrick Warburton (Lemony Snicket), Malina Weissman (Violet), Louis Hynes (Klaus), Presley Smith (Sunny), Joan Cusack (Justice Strauss), Alfre Woodard (Aunt Josephine), Catherine O'Hara (Dr. Orwell), K. Todd Freeman (Mr. Poe), Aasif Maandvi (Uncle Monty), Don Johnson (Sir) and more. The series premieres January 13, 2017 on Netflix around the world.

The Lemony Snicket books have sold more than 65 million copies and have been translated into 43 languages. Daniel Handler, who writes all of these books under the Lemony Snicket pen name, has also written a book series entitled "All The Wrong Questions," which tells the story of Snicket's own childhood exploits. Take a look at the new trailer and photos for Lemony Snicket's a Series of Unfortunate Events.