In an unprecedented distribution maneuver that will bypass theatrical and other traditional windows, the highly anticipated film, Bass Ackwards, which will have its World Premiere at the 2010 Sundance Film Festival, will be available nationwide one day after the festival closes. Through this unusual distribution deal with New York based New Video and Zipline Entertainment, Bass Ackwards will be available for purchase and download in tens of millions of homes via major digital retailers, cable VOD and DVD on demand beginning Monday, February 1, 2010. A full retail DVD release in the spring will include in-depth bonus material documenting the unique distribution strategy. This groundbreaking deal is a first of its kind for a feature-length film out of a premier festival like Sundance.

The film, executive produced by Sundance veteran Mark Duplass and marketing executive Marian Koltai-Levine, produced by Thomas Woodrow and directed by actor Linas Phillips, also stars Phillips as a man who embarks on a lyrical, strange and comedic cross-country journey in a modified VW bus after ending a disastrous affair with a married woman.

"The partnership with New Video and Zipline Entertainment breaks new ground. It combines a cutting-edge film with an innovative distribution vehicle-the prestigious Sundance Film Festival," said Thomas Woodrow, producer of Bass Ackwards. "It's a new way to quickly bring the film to a broad digital audience after launching the film at the Festival."

"The title, Bass Ackwards, not only describes an offbeat and entertaining film, but also the spirit of the filmmakers who are joining us on this innovative ride," said Steve Savage, co-president, New Video.

"Together we'll be taking a film from its festival buzz immediately to an audience who is 'on the pulse' and want to see it now. The digital age is an exciting time in the evolution of indie-film distribution with Post-Festival-Releases among the new paradigms."

Bass Ackwards is one of eight American films selected by the Sundance Film Festival for inclusion in NEXT (<=>), a new category that recognizes films for their innovative and original work in low-and-no-budget filmmaking. Armed with a pedigree of Sundance Film Festival veterans, Bass Ackwards will be part of a wave of films that showcases the diversity of independent cinema.

"The goal of an independent filmmaker is usually to strike out on your own, without the assistance of big budgets or a big studio, and tell the story you want to tell the way you want to tell it - all while getting as many people as possible to see your film in the process," said Mark Duplass, executive producer, Bass Ackwards. "The way Thomas has approached this alternative distribution idea for Bass Ackwards is no different."

The deal was negotiated by Jason Janego on behalf of Furnace Films and Zipline Entertainment, and New Video's Vice President of Acquisitions Mark Kashden.

Bass Ackwards was written and directed by Linas Phillips. Thomas Woodrow is the producer. Mark Duplass and Marian Koltai-Levine are executive producers. The film stars Linas Phillips, Davie-Blue, Jim Fletcher and Paul Lazar.